Роль видеоконтента в современной маркетинговой стратегии [Articol]
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Universitatea de Stat din Moldova
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The article explores the theoretical foundations of video marketing and analyzes the marketing activities of SRL "Brilliant Lux Box" (NailBox brand), with a focus on the use of video content. It presents the results of a study on the impact of short videos (Reels, TikTok, Stories) on reach, audience engagement, and sales. Recommendations are proposed for developing a video strategy, including a content implementation algorithm, content categories, visual style, and scripting. The practical application of these recommendations has demonstrated increased customer loyalty and the effectiveness of marketing communications.
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КОСТИОГЛО, Лилия. Роль видеоконтента в современной маркетинговой стратегии. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 157-159. ISBN 978-9975-77-581-6 (PDF).