Neticheta și crearea imaginii publice în era digitală [Articol]

Abstract

The digital era has redefined the boundaries between personal and social life, generating both opportunities and challenges. This article examines the concept of Netiquette – the set of deontological norms governing virtual communication – and its role in shaping a digital culture within the Republic of Moldova. It explores the relevance and interdependence of ethical online norms in strengthening individual and organizational reputation on social media, as well as the convergence between normative frameworks and the ethical management of one’s online conduct. In the national context, where more than half of the population uses the internet daily, including social networking platforms, netiquette represents a fundamental prerequisite for establishing a balanced digital environment in which freedom of expression is exercised in accordance with deontological responsibility. The findings indicate that the synergy between digital etiquette and the current legal framework is essential for preserving the integrity of public image and for fostering a sustainable digital culture, offering the necessary benchmarks for responsible behavior in the online sphere.