ENUNȚUL EXISTENȚIAL AVERBAL ÎN DISCURSUL PUBLICITAR FRANCEZ

Abstract

This article deals with the problem of defining the category of existence, as well as defining the verbless existential statement in the French advertising discourse. Starting from the definition of existence within logic, a review of the opinions of linguists regarding the existential statement was undertaken. Attention was drawn to the existential verbless statement, both in literary and advertising texts. The advertising speech, having as its primary function that of informing the addressee about the existence and qualities of the product, frequently resorts to the non-verbal existential statement.