Perceived well-being in the context of digital transformation and technology [Articol]

Abstract

Purpose of the article: The study aims to investigate the relationship between the adoption of digital technologies and citizens’ perceived well-being by applying the theoretical frameworks of TAM (Technology Acceptance Model) and UTAUT (Unified Theory of Acceptance and Use of Technology). Methodology: A quantitative approach was employed, based on questionnaires administered to a sample of respondents. The research evaluated variables such as perceived usefulness, social influence, and facilitating conditions for technology adoption. Conclusions: The results highlight that a positive perception of the usefulness and ease of use of digital platforms has a significant impact on the level of perceived well-being among citizens. At the same time, social influences and access to adequate digital infrastructure prove to be key determinants in the technology adoption process, especially for individuals with limited resources. The research confirms that digital inclusion has the potential to reduce social inequalities and enhance quality of life, provided that support measures are implemented and tailored to the needs of vulnerable groups. Originality: The originality of the study lies in the integration of TAM and UTAUT models into the analysis of perceived well-being, offering evidence-based recommendations for digital and social inclusion public policies.