STRATEGII DE MARKETING DIRECT UTILIZATE ÎN PROMOVAREA TURISMULUI SUSTENABIL
| dc.contributor.author | Tabarcea, Ala | |
| dc.date.accessioned | 2023-09-29T07:34:42Z | |
| dc.date.available | 2023-09-29T07:34:42Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | The present study focuses on bringing to light the fact that the perspective must be "drowned" in parallel / simultaneous actions taken primarily by companies (multinational, large, medium and small) as well as by final consumers. Because when the metamorphosis of customer behavior is indisputably neglected: moral, spiritual values, as well as their ability to reflect and reason logically and selfishly, constantly driven by the exhortations "do what you have to do for your children and grandchildren", "consume what you have to consume", the familiar marketing treatment (including, directly), encompassing various lexemes/concepts, including those of sustainability, is becoming obsolete. | en |
| dc.identifier.citation | TABARCEA, Ala. Strategii de marketing direct utilizate în promovarea turismului sustenabil. In: Dezvoltarea turismului sustenabil: actualităţi şi oportunităţi: simpozion ştiinţifico-practic cu participare internațională, 21 februarie 2023. CEP USM, 2023. pp. 36-42. | en |
| dc.identifier.uri | https://doi.org/10.5281/zenodo.8363089 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/11063 | |
| dc.language.iso | ro | en |
| dc.publisher | CEP USM | en |
| dc.subject | direct marketing strategies | en |
| dc.subject | tourism | en |
| dc.subject | sustainable development | en |
| dc.subject | marketing direct | en |
| dc.title | STRATEGII DE MARKETING DIRECT UTILIZATE ÎN PROMOVAREA TURISMULUI SUSTENABIL | en |
| dc.title.alternative | DIRECT MARKETING STRATEGIES USED IN PROMOTING SUSTAINABLE TOURISM | en |
| dc.type | Article | en |