Particularităţile motivării personalului ca funcţie managerială

Abstract

The analysis of „Viorica-Cosmetic” S.A.’s financial performance over the past three years reveals significant developments, with consistent growth in sales revenue and gross profit. However, operational difficulties led to negative results in 2022, despite remarkable performance in other activities. Despite losses at the pretax and net profit levels, there was a consistent increase, indicating efforts to improve financial performance. While facing financial challenges, the company has implemented strategies to enhance performance and workplace environment. Special attention is given to motivating and managing human resources to ensure optimal performance and productivity. Despite challenges such as discrepancies in salary versus effort, lack of employee idea utilization, and staff turnover, implementing effective motivation solutions and HR management is crucial for operational improvement and organizational success.