INTERTEXTUALITATEA DISCURSULUI PUBLICITAR
| dc.contributor.author | Veste, Lucia | |
| dc.date.accessioned | 2023-02-09T09:08:58Z | |
| dc.date.available | 2023-02-09T09:08:58Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | In the view of some linguists, advertising can be perceived as intertext, interdiscourse or intradiscourse. Interdiscourse is defined as a phenomenon of architectexuality or, in more general terms, transtexuality, characterized by a socio-discursive formation. Interdiscursiveness is the oral and “floating” reference to a particular source without directly citing it. It therefore represents a Bakhtinian dialogism, a preconstructed, anterior and implicitly admitted statement, a repetition or a déjà-vu. | en |
| dc.identifier.citation | VESTE, Lucia. Intertextualitatea discursului publicitar. In: De la monem la text: reconfigurări lingvistice și practici didactice: in memoriam Grigore Cincilei cu ocazia aniversării a 95-a de la naștere, 1 decembrie 2022, Chişinău. Chişinău: CEP USM, 2023, pp. 155-158. ISBN 978-9975-62-503-6. DOI: https://doi.org/10.5281/ZENODO.7620491 | |
| dc.identifier.uri | https://doi.org/10.5281/zenodo.7620491 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/8746 | |
| dc.language.iso | ro | en |
| dc.publisher | CEP USM | en |
| dc.subject | intertext | en |
| dc.subject | interdiscurs | en |
| dc.title | INTERTEXTUALITATEA DISCURSULUI PUBLICITAR | en |
| dc.type | Article | en |