Relationship marketing as a modern marketing concept in the Republic of Moldova
| dc.contributor.author | Dilan, Nelly | en |
| dc.date.accessioned | 2025-03-25T13:14:04Z | |
| dc.date.issued | 2024-10-24 | |
| dc.description.abstract | The article aims to analyze the application of relationship marketing as a modern marketing concept in the Republic of Moldova, highlighting its significance in fostering customer loyalty and competitive advantage for Moldovan companies. | en |
| dc.identifier.citation | DILAN, Nelly. Relationship marketing as a modern marketing concept in the Republic of Moldova. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 111 – 117. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.16 | en |
| dc.identifier.doi | https://doi.org/10.59295/mpdnwe2024.16 | |
| dc.identifier.isbn | 978-9975-62-826-6 (PDF) | |
| dc.identifier.uri | https://doi.org/10.59295/mpdnwe2024.16 | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/17278 | |
| dc.language.iso | en | en |
| dc.publisher | CEP USM | |
| dc.subject | Relationship marketing | en |
| dc.subject | customer loyalty | en |
| dc.subject | competitive advantage | en |
| dc.subject | Republic of Moldova | en |
| dc.subject | marketing strategy | en |
| dc.subject | customer retention | en |
| dc.title | Relationship marketing as a modern marketing concept in the Republic of Moldova | en |
| dc.type | Article |