Relationship marketing as a modern marketing concept in the Republic of Moldova
Date
2024-10-24
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
The article aims to analyze the application of relationship marketing as a modern marketing concept in the Republic of Moldova, highlighting its significance in fostering customer loyalty and competitive advantage for Moldovan companies.
Description
Keywords
Relationship marketing, customer loyalty, competitive advantage, Republic of Moldova, marketing strategy, customer retention
Citation
DILAN, Nelly. Relationship marketing as a modern marketing concept in the Republic of Moldova. In: Modern Paradigms in the Development of the National and World Economy: international scientific conference. Chisinau, 17th Edition, October 24-29, 2024. Chișinău: CEP USM, 2024, pp. 111 – 117. ISBN 978-9975-62-826-6 (PDF). Disponibil: https://doi.org/10.59295/mpdnwe2024.16