Роль брендинга работодателя в привлечении и удержании персонала [Articol]
| dc.contributor.author | Кодряну, Ана | ru |
| dc.date.accessioned | 2026-10-02T06:55:38Z | |
| dc.date.issued | 2026 | |
| dc.description.abstract | Theoretical analysis confirms that HR branding is vital for attracting and retaining talent through EVP, internal culture, and external communication. The study of S.A.«ORANGE SYSTEMS» evaluated its HR branding, digital channels, candidate journey, and engagement. Results show a strong, strategic employer brand supported by innovation, corporate values, and high satisfaction among employees and clients | en |
| dc.identifier.citation | КОДРЯНУ, Ана. Роль брендинга работодателя в привлечении и удержании персонала. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 154-156. ISBN 978-9975-77-581-6 (PDF). | ru |
| dc.identifier.isbn | 978-9975-77-581-6 (PDF) | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/21672 | |
| dc.language.iso | ru | |
| dc.publisher | Universitatea de Stat din Moldova | ro |
| dc.title | Роль брендинга работодателя в привлечении и удержании персонала [Articol] | ru |
| dc.type | Article |