Роль брендинга работодателя в привлечении и удержании персонала [Articol]
Loading...
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Universitatea de Stat din Moldova
Abstract
Theoretical analysis confirms that HR branding is vital for attracting and retaining talent through EVP, internal culture, and external communication. The study of S.A.«ORANGE SYSTEMS» evaluated its HR branding, digital channels, candidate journey, and engagement. Results show a strong, strategic employer brand supported by innovation, corporate values, and high satisfaction among employees and clients
Description
Keywords
Citation
КОДРЯНУ, Ана. Роль брендинга работодателя в привлечении и удержании персонала. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 154-156. ISBN 978-9975-77-581-6 (PDF).