MARKETINGUL SOCIAL ŞI DEZVOLTAREA STRATEGIILOR SUSTENABILE ÎN CADRUL COMPANIEI
| dc.contributor.author | Meriacre, Nina | |
| dc.date.accessioned | 2024-02-28T11:05:01Z | |
| dc.date.available | 2024-02-28T11:05:01Z | |
| dc.date.issued | 2024 | |
| dc.description.abstract | Nowadays the economy is different from the one humanity had 200 years ago. The concept of produce - consume - throw away the waste - produce again is outdated and unacceptable. Global warming is forcing humanity to change its ways for its own safety, which brings us to circular economy, green economy, zero waste and other similar concepts. Today consumers are ready to pay 60% more for a product just because it’s sustainable. All of that made big corporations rethink their ways and implement new sustainable strategies and social marketing. | en |
| dc.identifier.citation | MERIACRE,Nina.Marketingul social şi dezvoltarea strategiilor sustenabile în cadrul companiei. În: Analele Științifice ale Universității de Stat din Moldova. Lucrări Studențești. Științe ale Naturii și Exacte. Științe Economice. Chișinău. Editura USM, 2024, pp.122-124. ISBN 978-9975-62-671-2 (PDF) | en |
| dc.identifier.isbn | 978-9975-62-671-2(PDF) | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/14054 | |
| dc.language.iso | ro | en |
| dc.publisher | Editura USM | en |
| dc.title | MARKETINGUL SOCIAL ŞI DEZVOLTAREA STRATEGIILOR SUSTENABILE ÎN CADRUL COMPANIEI | en |
| dc.type | Article | en |