MARKETINGUL SOCIAL ŞI DEZVOLTAREA STRATEGIILOR SUSTENABILE ÎN CADRUL COMPANIEI

Abstract

Nowadays the economy is different from the one humanity had 200 years ago. The concept of produce - consume - throw away the waste - produce again is outdated and unacceptable. Global warming is forcing humanity to change its ways for its own safety, which brings us to circular economy, green economy, zero waste and other similar concepts. Today consumers are ready to pay 60% more for a product just because it’s sustainable. All of that made big corporations rethink their ways and implement new sustainable strategies and social marketing.