Organizarea evenimentelor pentru susținerea și dezvoltarea brandurilor [Articol]

Abstract

In this article the author identifies aspects that contribute to the development of brands through organizing an event, which enables loyalty to brand consumers and increasing brand awareness in a country, region or around the world. Theoretical aspect consists of a detailed analysis of the conceptual approaches to the organization of events for the organization of brands. Application value consists in the practical application of the efficient organization of an event in order to support and develop the brand by Simpals.