Le symbole comme signe multivalent dans le texte publicitaire [Articol]
| dc.contributor.author | Nani, Elena | ro |
| dc.date.accessioned | 2022-07-12T07:57:29Z | |
| dc.date.available | 2022-07-12T07:57:29Z | |
| dc.date.issued | 2016 | |
| dc.description.abstract | The major aim of the research consists in identifying the usage of the mechanism of the symbol in advertising, itself being considered as a highly beneficial strategy to convince potential customers. According to the aim the following objectives occur: to identify the role and the importance of the symbol as an advertising strategy which incite the customer, and also identify French and Moldovan advertising strategies by performing a comparative study on billboards and video spots of the two countries. | en |
| dc.identifier.citation | NANI, Elena. Le symbole comme signe multivalent dans le texte publicitaire. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. Științe socioumanistice. Vol.1, SSU, 26 septembrie 2016, Chișinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2016, pp. 114-117. | fr |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/6817 | |
| dc.language.iso | fr | fr |
| dc.publisher | CEP USM | ro |
| dc.subject | simbolul | ro |
| dc.subject | strategie publicitară | ro |
| dc.title | Le symbole comme signe multivalent dans le texte publicitaire [Articol] | fr |
| dc.type | Article | en |