Cercetarea atitudinilor tinerilor fața de turismul gastronomic orientat spre un stil de viață sănătos în Moldova [Articol]

Abstract

In an era where health and nutrition concerns are increasingly emphasized, understanding young people's preferences and perceptions regarding healthy eating within traditional gastronomic frameworks becomes crucial. This study explores the attitudes of Moldovan youth toward healthy gastronomic tourism, focusing on its promotion and integration within traditional Moldovan cuisine. Using a quantitative survey method, data was collected from 176 respondents aged 19 to 25, assessing their interest, perceptions, and barriers related to healthy eating in gastronomic tourism. The findings reveal a high interest among young people in exploring healthy gastronomic experiences, with quality, authenticity, and health being the most valued attributes. However, significant barriers such as high food costs and cultural preferences for traditional dishes were identified. The results underline the need for strategic initiatives to promote healthy gastronomic tourism by adapting traditional recipes and enhancing public awareness of their nutritional benefits. This study offers practical recommendations for developing sustainable and health-oriented gastronomic tourism in Moldova, leveraging the cultural and culinary heritage of the country.