FRECVENŢA DEICTICELOR ÎN PROGRAMELE ELECTORALE

Abstract

The deicticity problem in political speech is a central one, because, as discursive strategy, deictic in political speech is determined as being an essential characteristic of this one. The deictics are comfortable and economic. It has been demonstrated that they have the capacity to transform an objective political speech in a subjective one, being used as a link between transmitter and receiver, candidate and voter. It has been found that the presence ofsome deictics increase the chance of success of the political speech (affirmation made according to general election for Chisinau Municipality Mayor). So, the usage of deictics, which can have different connotations through super-saturation of meaning, give the possibility for the receiver to choose between different interpretations and to stop to a convenient one. From another point of view, in a statement where the number of deictics is large it is more difficult to reject; this is characterized by some degree of ambiguity which is convenient for a political actor, as it offers a refuge possibility. Although the usage of deictics without discernment can have adverse effects. The difficult discursive schematization leads to queries from the rece iver, followed by disbelief. So, the art and science of the usage of deictics in po litical speech can be an important source of success for a political man, asexcessive deicticity leads to adverse results.