OPORTUNITATEA VALORIFICĂRII AFACERILOR DE FRANCIZING IN INDUSTRIA OSPITALITĂȚII REPUBLICII MOLDOVA

Abstract

The benefits of operating a franchise system in the Republic of Moldova include cheap labour and low advertising costs. At the same time, there is a low level of purchasing power, as well as low quality of services on the market, since a large part of the goods and services offered by companies representing foreign firms and aimed at middle- and high-income customers, depend to a large extent on the economic situation of the country and the increase in purchasing power of the population.