Necesitatea și utilitatea cadrului strategic de marketing și a planului de promovare a Moldovei ca destinație turistică [Articol]

Abstract

The strategic marketing framework for tourism industry in the Republic of Moldova highlights a timely and essential approach to reposition the country as an emerging sustainable tourist destination in the Eastern Europe. In the context of growing global demand for sustainable and authentic travel experiences, Moldova’s strategy emphasizes the promotion of its unique assets, including hospitality, cultural authenticity, and sustainability approach. This framework addresses the necessity of diversifying Moldova's tourism offerings beyond Chișinău, enhancing regional development by integrating rural areas, viniculture, and cultural heritage into the national tourism portfolio. The originality of this strategy lies in its dual focus: targeting both international audience, such as Western countries, and the diaspora, and leveraging local potential through community-based tourism and diaspora engagement. By fostering partnerships between public and private sectors, Moldova aims to develop tailored tourism products while ensuring adaptability to global trends and geopolitical dynamics. This framework underscores the importance of data-driven decisions, collaboration, and sustainability, making it a replicable model for other emerging destinations.