DISCURSUL PERSUASIV ÎN COMUNICAREA POLITICĂ

Abstract

This article deals with an important topic in social relations, which is identified by the concept of persuasion. It is examined from the perspective of political communication in relation to the categories of influence and manipulation. The particularities of political communication within social relations are examined, through the lens of the motivation to access power and maintain it. Persuasion and manipulation are considered important tools in influencing the electorate, very close categories, but with specific nuances of operation. In our view, persuasion is a communication tool with a positive impact on society from various perspectives, not just political ones.