Managementul sortimentelor de produse în întreprinderea de producție [Articol]

Abstract

Currently, in the business environment, especially in production companies, a significant role is played by the management of product assortments. At present, this factor is increasingly analyzed, thus becoming a concern on the agenda within enterprises. The subject of the product range has generated a multitude of research in various fields, including economics, analytics, etc. Despite extensive research on this concept, key elements have remained scattered across areas. Therefore, it is current to discuss the existing literature, based on heoretical concepts in different fields of research, which subsequently develops a set of analysis proposals that delimit the impact of the product range on the consumer's decision.