Homogénéités et hétérogénéités des textes poétique et publicitaire: aspects sémiotiques, linguistiques et pragmatiques [Articol]

Abstract

The present work treats the problem of studying the interpretation process of the advertisements in relation to the poetical text in order to identify their main feature (similarities or differencies). Given the traditional theories on this types of texts and their pragmatic value, we consider that understanding the message is not merely a simple decoding of the linguistic stimuli, but rather the transition from the semantic representation to the communicated message through inferences.