Crearea imaginii profesionale a antrenorului prin strategii de comunicare eficientă [Articol]

Abstract

This study aims to highlight the role of effective communication in building and strengthening the professional image of the sports coach, as well as to identify the most appropriate strategies for its promotion. The research employed both qualitative methods, such as the analysis of specialized literature on the topic and direct observation of communication strategies used in sports coaching, and quantitative methods, including the application of a questionnaire and statistical analysis of responses. The results indicate that the professional image of the coach is shaped by communication skills, the level of professional training, personality traits, and relational behavior. The responses of the 45 participants emphasize the importance of a democratic communication style, active online presence, and collaboration with the media, suggesting the need for continuous training and active engagement in activities aimed at promoting one’s image in both the public and professional spheres.