Теоретические основы стратегий выживания в условиях кризиса

Abstract

To function successfully in a crisis, it is important for companies to develop strategies aimed at risk and crisis management, which helps not only to survive, but also to develop in the face of constant change. Many authors, researchers and academics have dealt with the issues of sustainable development of organizations, highlighting various aspects of the impact of crisis on business and ways to overcome challenges. The most significant research questions were related to strategic management in instability and crisis, in terms of adaptive, innovative and digital strategies, ideas of resilience and adaptation in the face of global shocks, the impact of crises on digital transformation, business strategies and the survival of companies in the face of technological change. The theoretical foundations of crisis survival strategies include a wide range of approaches developed from economic, managerial and sociological theories. Some of the most prominent approaches that reveal the concept of survival strategies include crisis management theories, resilience theories, social network theories, evolutionary survival strategies, organization and institutional theories, and others. A key finding is the need to learn from past crises (e.g., the COVID-19 pandemic). It is important to understand that no strategy is one-size-fits-all, and success will depend on the flexibility, creativity, and ability of an organization or community to adapt to rapidly changing conditions.