Principiul politeții în comunicarea persuasivă [Articol]

Abstract

Most of the documents of human communication have a persuasive potential. That is why, it is very important how much a communication persuasive is, it is not about if it is persuasive or not persuasive. The persuasive discourse is characterized by clarity, vivacity, targeting, power, expression, rhythm, intensity, purity, adjustability and interactivity. In order to be persuasive we need to take into consideration four key-elements: setting the credibility, establishing a join space, giving some evidences credible and creation of some emotional connections, but also the principle of politeness, that set of social norms from which we have practical rules of behavior, including linguistic one.