Particularităţile mixului de marketing al întreprinderilor turistice [Articol]
| dc.contributor.author | Moldovan-Batrînac, Viorelia | ro |
| dc.contributor.author | Cavcaliuc, Ina | ro |
| dc.date.accessioned | 2021-05-14T09:08:48Z | |
| dc.date.available | 2021-05-14T09:08:48Z | |
| dc.date.issued | 2009 | |
| dc.description.abstract | For the tourism market, to have a wider perspective when using conceptual frameworks, empirical results and other management techniques, the reason being that the marketing tools are concerned with making optimal decisions among alternative courses of action and achieving strategic objectives and growth. In such a way, tourism suppliers must define the target segments in order to design suitable tourism product, price, placement and promotional strategies. | en |
| dc.identifier.citation | MOLDOVAN-BATRANAC, Viorelia; CAVCALIUC, Ina. Particularităţile mixului de marketing al întreprinderilor turistice. In: Studia Universitatis Moldaviae. Seria Ştiinţe Exacte şi Economice: Matematică. Informatică. Fizică. Economie. Revistă științifică. 2009, nr. 2(22), pp. 236-239. ISSN 1857-2073. | ro |
| dc.identifier.issn | 1857-2073 | |
| dc.identifier.uri | http://studiamsu.eu/nr-2-22-2009/ | |
| dc.identifier.uri | https://msuir.usm.md/handle/123456789/4275 | |
| dc.language.iso | ro | ro |
| dc.publisher | CEP USM | en |
| dc.subject | marketing mix | ro |
| dc.subject | produs turistic | ro |
| dc.subject | marketing turistic | ro |
| dc.title | Particularităţile mixului de marketing al întreprinderilor turistice [Articol] | ro |
| dc.type | Article | en |