Particularităţile mixului de marketing al întreprinderilor turistice [Articol]

Abstract

For the tourism market, to have a wider perspective when using conceptual frameworks, empirical results and other management techniques, the reason being that the marketing tools are concerned with making optimal decisions among alternative courses of action and achieving strategic objectives and growth. In such a way, tourism suppliers must define the target segments in order to design suitable tourism product, price, placement and promotional strategies.