PUBLICITATEA STRADALĂ VS. DESIGNUL ORAŞULUI. STUDIU COMPARATIV OR. CHIŞINĂU, BUCUREŞTI, MADRID
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CEP USM
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This paper studies the influence outdoor advertising has over the general design of the city. There were no such reasearches made before for the town of Chisinau. The author analyzes outdoor advertising in three different capitals of the world and comes up with a conclusion and recommendations on how to improve outdoor advertising in Moldova.
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HUZUN, Mihail. Publicitatea stradală vs. designul oraşului. Studiu comparativ or. Chişinău, Bucureşti, Madrid. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. Științe socioumanistice. Vol.1. CEP USM, 2013, pp. 71-73. ISBN 978-9975-71-432-7.