Omnichannel-маркетинг: оценка и преспективы использования на предприятии [Articol]
Loading...
Date
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
The summary describes the main parts of the thesis. In particular, the goals and objectives of the thesis, the main differences between omnichannel marketing and other types of marketing, the main problems of the MAALEX Grup SRL company and are described the ways to improve omnichannel marketing used in the company’s activity.
Description
Keywords
Citation
МОКИНА, Мария. Omnichannel-маркетинг: оценка и преспективы использования на предприятии. In: Analele ştiinţifice ale Universităţii de Stat din Moldova. Științe ale naturii și exacte. Științe economice. SNE, SE, 14 septembrie 2021, Chişinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2021, pp. 311-314. ISBN 978-9975-158-38-1.