Tehnici de gestionare a imaginii competitorilor electorali în alegerile prezidențiale din Republica Moldova, 2024: studiu de caz [Articol]

Abstract

This study examines the techniques employed to manage the public image of electoral competitors, Maia Sandu and Alexandr Stoianoglo, during the 2024 presidential elections in the Republic of Moldova, providing an in-depth perspective on the strategies used to strengthen public support. There search explores external influences, including the role of support from Western partners, as well as the impact of the simultaneous organization of a constitutional referendum on the dynamics of the electoral campaign. The article highlights the key themes that dominated public discourse and analyses how each candidate managed their image in front of the electorate. The findings offer a valuable foundation for understanding the interplay between internal and external factors in the electoral process, emphasizing the importance of strategic adaptation in complex political contexts.