Modalităţi de eficientizare a managementului strategic al firmei (în baza firmei ÎI „Expres-Cazac”) [Articol]

Abstract

Regardless of the nature, size or functionality of an enterprise, but also the relationship between internal and external environmental factors, the company's management can not achieve the expected efficiency and effectiveness unless it is based on a management strategy such as to capitalize on its potential and efficiency. The aim of this research is to identify the existing managerial issues within a small local agricultural company, to set up ways of strategic management improment as well as to propose a draft strategic project for further implementation.