Скрытый маркетинг как технология продвижения организации [Articol]

Abstract

The relevance of this research topic lies in the fact that in an increasingly competitive and saturated market, organizations are faced with the need to look for new, innovative methods to promote their products and services. Covert marketing is an approach in which promotion occurs unobtrusively and without direct reference to advertising. This approach is becoming increasingly popular among marketers, as it allows you to increase the effectiveness of advertising campaigns and increase conversions.