Organizarea activității de marketing sustenabil în sistemul entității de comerț [Articol]

Abstract

In modern market conditions, with fierce competition in all segments, any producer or retailer who strives to operate successfully must definitely focus on the quality and relevance of the products. We are following major technological, demographic and industrial changes, which have intensified the environmental effects of human activity. A focus on sustainability and comp liance with the rules of nature, not production, remains the key to any sig nificant modern business. Classic marketing has always focused on transforming a person into a potential customer. Instead, sustainable marke ting is a process of creating and exchanging value, which focuses on the con cept of value for the customer and future generations; and the result of product exposure and interaction with the environment. The aim of the scientific work is to study the importance and relevance of the susettable marketing activity in the development and management of modern economic unit.