ROLUL DIPLOMAȚIEI PUBLICE ÎN PROMOVAREA IMAGINII BELGIEI, CHINEI ȘI A REPUBLICII MOLDOVA

Abstract

This article is focused on the role of public diplomacy in promoting state image of Belgium, China, and Republic of Moldova. There were analyzed the notions of public diplomacy and state image. The author researched the international image campaigns promoted by these three states. It delimits the resources and techniques of information sharing for a positive state perception in the foreign public opinion and exposes the results of a national survey on public diplomacy perception in Moldova.