Promovarea destinațiilor turistice prin blogurile de călătorii – element esențial în comunicarea de marketing [Articol]

Abstract

Travel blogs are promotional tools in the marketing mix, part of the public relations component, frequently used to promote a destination or tourist attraction. Depending on the theme of the blog and its user-friendliness, it becomes an information base for the potential consumer of tourism services, as from the articles posted, the potential tourist is informed about the safety of the destination, directions on how to get there, prices, accommodation and food services, as well as pleasant or less pleasant experiences that have been experienced by the author of the blog. The potential consumer of tourist services thoroughly studies their own wishes in relation to planning their next trip. For these reasons, he/she may not only consider a single travel blog, but several that cover the same destination, analyzing the information provided and deciding whether to go ahead with the trip or change the route.