STRATEGII DE PROMOVARE A DESTINAŢIILOR TURISTICE UTILIZATE DE AGENŢIILE DE TURISM
Date
2022
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
The objectives of the research aim at: the conceptual approach and the particularities of
the tourist destinations; identifying the role of travel agencies in promoting travel destinations; finding the particularities and the role of the strategy for promoting tourist destinations; analysis of the field of activity and the characteristic of the travel agency Melissa
Travel; research of the services and typology of tourist destinations of the travel agency
Melissa Travel; research of promotion strategies used within the Melissa Travel agency;
finding state regulations and the activity of travel agencies in the Republic of Moldova;
implementation of strategies for promoting tourist destinations within the travel agency
Melissa Travel.
Description
Keywords
agenție de turism, turism
Citation
BOTNARI, Mădălina. Strategii de promovare a destinaţiilor turistice utilizate de agenţiile de turism. In: Analele Ştiinţifice ale Universităţii de Stat din Moldova. Ştiinţe ale naturii și exacte. Ştiinţe economice. 16 septembrie 2022, Chișinău. CEP USM, 2022, pp. 144-146. ISBN 978-9975-158-38-1.