PR-UL POLITIC ŞI PROMOVAREA IMAGINII INSTITUŢIILOR POLITICE – CONCEPTE TEORETICE
Date
2016
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
CEP USM
Abstract
The article „Political PR and promoting the image of political institutions” describes the theoretical concept and importance of these phenomena. The tendency to create and promote an image as more credible and more positive belong to the individual personality, or companies that sell something, but also to state institutions, and especially, to political institutions.
Description
Keywords
image, parties, policy, PR, methods, communication
Citation
CODREAN, Natalia. PR-ul politic şi promovarea imaginii instituţiilor politice – concepte teoretice.In: Conferința ştiinţifică internaţională "Ţările post-sovietice între UE şi Federaţia Rusă – analiza circumstanţelor specifice şi tendinţelor politice." 27 septembrie 2016, Chișinău: CEP USM, 2016, pp. 224-230. ISBN 978-9975-71-829-5.