Managementul sortimentului de producție [Articol]
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CEP USM
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The right product assortment management is key in creating a customer experience that builds loyalty. Remove the guesswork and drive higher sales and margins across all channels with localized customer insights. Assortment management combines in-depth analytics, consumer purchase preferences, assortment lifecycle planning, and sizing and pre-pack optimization into a simplified workflow.
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CALIN, Laura. Managementul sortimentului de producție. In: Analele ştiinţifice ale Universităţii de Stat din Moldova. Științe ale naturii și exacte. Științe economice. SNE, SE, 14 septembrie 2021, Chişinău. Chișinău, Republica Moldova: Centrul Editorial-Poligrafic al USM, 2021, pp. 179-183. ISBN 978-9975-158-41-1