Instruments of creation of the international image of the state: lessons for the Republic of Moldova [Articol]

Abstract

In this scientific paper is determined the role of soft power, public diplomacy and national branding in promoting the image of the state of Great Britain and China as instruments for forming the image of the state on the international arena; deduction, based on the comparative research, of the image potential of the Republic of Moldova and of the way of its exploitation, through instruments of creation of the international image and elaboration of concrete proposals in the field.