Tehnologii de creare a imaginii și PR în campania electorală privind alegerile locale din 20 octombrie 2019 (Cazul mun. Chișinău) [Articol]

Abstract

Public relations has become an important tool for promoting the political image. The research of political PR in electoral campaigns in the Republic of Moldova consists in transposing the historical evolution of image creation technologies, starting with the first local election campaigns and ending with the most recent, in 2019. The goal of research consists in studying the specifics of image creation and promotion techniques in local election campaigns from Chisinau.