ABORDĂRI METODOLOGICE PRIVIND CONSUMERISMUL ÎN COMPORTAMENTUL CONSUMATORULUI MODERN

Abstract

This article analyzes consumerism as a phenomenon of modern consumer behavior. The aim of the research reveals the study of approaches regarding the phenomenon of consumerism at the current stage in consumer behavior. It is current to study this phenomenon and for a better understanding of the impact it has on individuals and the environment. Viewed through the prism of several approaches, consumerism acquires the characteristic of a positive or negative phenomenon, having several definitions. The results of the study reveal consumerism, as a socio-economic order, which supports the consumption of goods and services in increasing quantities. In recent years, consumerism has grown worldwide, thus becoming a way of life.