Analiza relației mediului intern și celui extern al firmei prin prisma analizei SWOT [Articol]

Abstract

The above article represents a summary of the master thesis that researches the topic of the relationship between internal and external environment of a business through the use of SWOT analisys. The object of research is a Swiss payroll company – AdminMe. The work contains a detailed overview of AdminMe’s internal and external environments, as well as a comprehensive SWOT analysis. The last chapter contains valuable suggestions in order to optimize the activity, in particular: McKinsey model, contingency plan and comprehensive competition research.