Innovation and investment activity of the oil and fat enterprises as an object af marketing management [Articol]
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Universitatea de Stat din Moldova
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The article considers the issues of marketing management of innovation and investment activity of enterprises based on the marketing concepts and approaches that focus on the market and consumer needs. The state and dynamics of the development of innovation and investment activity of industrial enterprises of Ukraine are analyzed. Innovation and investment activity is defined as a component of economic activity of the enterprise and as an object of marketing management. The specifics and goals of management of innovation and investment activity of the enterprise are characterized considering marketing concepts.
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DOVHAN, Yuriy. Innovation and investment activity of the oil and fat enterprises as an object af marketing management. In: Paradigme moderne în dezvoltarea economiei naţionale şi mondiale=Modern paradigms in the development of the national and world economy: conferinţă ştiinţifică internaţională economy, 30-31 octombrie 2020, pp. 237-245. Chişinău: CEP USM, 2020. ISBN 978-9975-152-69-3.