Разработка алгоритма формирования digital-стратегии [Articol]
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Universitatea de Stat din Moldova
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This article outlines a complete digital strategy development cycle, from goal setting to monitoring and subsequent adjustments. Each stage incorporates a relevant methodology or tool, ensuring practical applicability. The core idea is that leveraging online marketing and an end-to-end analytics-based "digital mirror" can enhance profits through increased direct sales on the enterprise's official website, concurrently reducing reliance on third party distributors.
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МИХАЙЛОВА, Екатерина. Разработка алгоритма формирования digital-стратегии. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 285-287. ISBN 978-9975-77-581-6 (PDF).