Внедрение контент-маркетинга для привлечения внимания и увеличения продаж на предприятии [Articol]
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Universitatea de Stat din Moldova
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The article examines the implementation of content marketing as an effective tool for increasing brand awareness and sales growth. The theoretical foundations of content marketing, its elements, and strategic role in modern enterprises are explored. The practical part analyzes the application of content strategy at SRL “Lobster Weight”. Recommendations for improving marketing communication are provided.
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ПРИСАКАРЬ, Валерия. Внедрение контент-маркетинга для привлечения внимания и увеличения продаж на предприятии. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 192-194. ISBN 978-9975-77-581-6 (PDF).