Клиентоориентированность как источник конкурентного преимущества предприятия [Articol]

Abstract

The article examines client-oriented management as a key factor in enhancing a company’s competitive advantage. It outlines the theoretical foundations of customer orientation and analyzes its practical application using the case of SRL «Compania Cadourilor». The study includes a comprehensive assessment of the company's service quality, client communication channels, and personalization tools. Based on the findings, a set of recommendations is proposed to improve customer interaction through digital tools such as chatbots, subscription services, and customized gift solutions. The proposed measures aim to increase customer satisfaction, retention, and brand differentiation in a competitive market environment.