Формирование и распространение вирусных контентных элементов на платформах TikTok и Instagram [Articol]
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Universitatea de Stat din Moldova
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This paper analyzes the formation and dissemination of viral content elements on TikTok and Instagram, using SRL Business Market as a case study. The research explores algorithmic mechanisms, behavioral triggers, and visual strategies that increase engagement.Based on theoretical insights and original content development, the study proposes marketing improvements adapted to current digital trends and advertising regulations in the alcoholic beverage sector.
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РУЩУК, Владимир. Формирование и распространение вирусных контентных элементов на платформах TikTok и Instagram. In: UNIVERSITATEA DE STAT DIN MOLDOVA (USM). Analele ştiinţifice ale Universităţii de Stat din Moldova. Seria „Lucrări studenţeşti”. Ştiinţe exacte. Științe economice, ediția 2025. Chişinău: Editura USM, 2026. pp. 177-179. ISBN 978-9975-77-581-6 (PDF).