The wine route of Moldova - a key link in showcasing national identity on the european market [Articol]

Abstract

The Iter Vitis Route, recognized as a certified Cultural Route by the Council of Europe since 2009, celebrates the enduring cultural, historical, and social heritage of viticulture. By connecting wine-producing regions, landscapes, and communities across Europe and beyond, it underscores the significant role of wine culture in shaping European identity. This study examines the Iter Vitis Route through a comprehensive literature review, shedding light on its historical, cultural, and contemporary importance. The Iter Vitis Route promotes sustainable cultural tourism by preserving vineyard landscapes, architectural heritage, and traditional practices while fostering education and economic growth. Its initiatives—ranging from workshops and tastings to community events—enhance public awareness and appreciation of wine culture. In line with the principles of the Faro Convention (Council of Europe, 2005), the route serves as a platform for sustainable development and community engagement, supporting local economies and smaller producers.