Consulting for startups and smes: roles, functions and impact in sustainable business development [Articol]

Abstract

Purpose of the article: The paper investigates the role and impact of consulting services in supporting startups and small and medium-sized enterprises (SMEs) toward sustainable business development. It identifies how consulting transforms innovative ideas into viable business models and strengthens competitiveness and resilience. Methodology: Analytical and comparative methods were used to examine consulting practices across stages of business growth. The study focuses on strategic planning, financial structuring, digital transformation, and internationalization, combining theoretical perspectives with applied evidence from the business environment. Conclusions: Findings show that consulting provides critical strategic and operational support. For startups, it facilitates innovation and access to finance; for SMEs, it promotes efficiency, professionalization, and long-term stability. Consulting thus emerges as a key driver of sustainable competitiveness. Originality: The study offers an integrated view of consulting dynamics between startups and SMEs, highlighting external expertise as a catalyst for innovation and sustainable growth.