Survival strategies in the management of food service establishments in the Republic of Moldova [Articol]

Abstract

Purpose of the article: The paper analyzes survival strategies applied by food service establishments in the Republic of Moldova during crisis periods such as the COVID-19 pandemic. The main goal is to identify adaptive practices that ensure business continuity and strengthen long-term resilience. Methodology: The study uses a mixed-methods approach combining qualitative and quantitative analysis, based on data from the National Bureau of Statistics of Moldova (2019–2024), ODIMM and USAID reports, and international studies on SME crisis management. Case studies of three local enterprises (BBQ fast-food, Tucano Coffee, KitchenLab) validate the empirical findings. The methodology integrates comparative analysis and international resilience frameworks (4R model, MIT Sloan model), classifying strategies into financial flexibility, digitalization, operational adaptation, communication initiatives, and organizational transformation. Conclusions: Adaptive measures allowed enterprises to maintain revenues, preserve customer trust, and support sustainable recovery. Digital tools, simplified menus, and delivery services proved most effective, though limited resources and institutional support restricted wider implementation. Originality: The article contributes a country-specific perspective on how small and micro enterprises in Moldova balance short-term survival with strategic adaptation in times of crisis.